Hunting & Fishing - Hard & Soft Baits

3-1/4" Dipsy Diver - Chartreuse/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apar...

40' Jet Driver - Metallic Blue Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressu...

X-Rap® Twitchin’ Mullet 2-1/2" Purple Chartreuse  The subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a ...

30' Jet Driver - Silver UV CrushThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is rel...

20' Jet Driver - Clear UV Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is...

X-Rap® Magnum Stick 17 - HD Red Head UVThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curv...

X-Rap® Magnum Stick 17 - HD Hot Pink UVThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curv...

20' Jet Driver - Purple UV Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure i...

30' Jet Driver - Purple UV Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure i...

3-1/4" Dipsy Diver - Fire/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from...

Kensaki 220 Jig - 6.75" - 7-3/4oz - Chartreuse BlinkThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. T...

Kensaki 220 Jig - 6.75" - 7-3/4oz - Candy FlossThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "i...

Kensaki 220 Jig - 6.75" - 7-3/4oz - Mack DaddyThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in...

Vortex® Speed 200 Jig - 6.25" - 7oz - Black/PurpleThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market ...

Tuna Catcher Rigged 5 - 5.5" - SkipjackFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial favor...

Tuna Catcher Rigged 5 - 5.5" - Candy FlossFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial fa...

Tuna Catcher Rigged 5 - 5.5" - Monte CarloFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial fa...

Tuna Catcher Rigged 5 - 5.5" - MahiFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial favorite ...

20' Jet Driver - Blue UV Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is ...

X-Rap® Magnum® 15 - HD SquidX-Rap® Magnum® runs perfectly right out of the box, with no wasted time tuning. The massive diving-lip takes the X-Rap...

Big Game Catcher 8 - 8.25" - MahiThis heavy-duty 8" trolling jig features a concave pusher head face that works an erratic swimming action to elic...

Big Game Catcher 8 - 8.25" - SkipjackThis heavy-duty 8" trolling jig features a concave pusher head face that works an erratic swimming action to ...

High-Speed Tuna Catcher Rigged 7 - 7.5" - SlushyDiscover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Crafted ...

X-Rap® Magnum® 20 - HD SquidX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnu...