Hunting & Fishing - Hard & Soft Baits

X-Rap® Magnum® Xtreme 6-1/4" HD Blue SardineThe 8-foot running X-Rap® Magnum® Xtreme trolls true at over 15 knots, allowing you to cover more wate...

X-Rap® Magnum® 15 Spotted MinnowThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its ...

Kensaki 220 Jig - 6.75" - 7-3/4oz - Chartreuse BlinkThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. T...

Kensaki 220 Jig - 6.75" - 7-3/4oz - Candy FlossThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "i...

Kensaki 220 Jig - 6.75" - 7-3/4oz - Mack DaddyThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in...

Vortex® Speed 200 Jig - 6.25" - 7oz - Black/PurpleThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market ...

Kensaki 170 Jig - 6" - 6oz - UV Green Sardine ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. Th...

Tuna Catcher Rigged 5 - 5.5" - SkipjackFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial favor...

Tuna Catcher Rigged 5 - 5.5" - Candy FlossFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial fa...

Tuna Catcher Rigged 5 - 5.5" - Monte CarloFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial fa...

Tuna Catcher Rigged 5 - 5.5" - MahiFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial favorite ...

20' Jet Driver - Blue UV Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is ...

20' Jet Driver - Black Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is re...

X-Rap® Magnum® Stick - Mint GreenWeighted for long-casts and designed for fast, aggressive retrieves, the X-Rap® Magnum® Stick 17 swims in wide S ...

4-1/8" Dipsy Diver - Fire/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from...

X-Rap® Magnum® 15 - HD SquidX-Rap® Magnum® runs perfectly right out of the box, with no wasted time tuning. The massive diving-lip takes the X-Rap...

Big Game Catcher 8 - 8.25" - MahiThis heavy-duty 8" trolling jig features a concave pusher head face that works an erratic swimming action to elic...

Big Game Catcher 8 - 8.25" - SkipjackThis heavy-duty 8" trolling jig features a concave pusher head face that works an erratic swimming action to ...

Big Game Catcher 8 - 8.25" - Monte CarloThis heavy-duty 8" trolling jig features a concave pusher head face that works an erratic swimming action ...

High-Speed Tuna Catcher Rigged 7 - 7.5" - SlushyDiscover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Crafted ...

X-Rap® Magnum® 20 - HD SquidX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnu...

High-Speed Tuna Catcher Rigged 8 - 8" - MahiThe Williamson High-Speed Tuna Catcher Rigger is an 8-inch rigged innovation designed to elevate your ...

High-Speed Tuna Catcher Rigged 7 - 7.5" - SkipjackDiscover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Crafte...

High-Speed Tuna Catcher Rigged 8 - 8" - SlushyThe Williamson High-Speed Tuna Catcher Rigger is an 8-inch rigged innovation designed to elevate you...